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Rubber, both natural and synthetic, is a key commodity in markets throughout the world and is utilized in a multitude of industries. The largest consumer of rubber is the automotive industry, followed by home, outdoor, and agricultural applications.
Ecotech will sell Active Rubber to two main categories of customer types:
- Compounders: Companies whose job it is to compound the synthetic rubber masterbatch according to the specifications of their customers.
- Product Manufacturers: The end users of the raw rubber commodity, which compound the masterbatch for their products. These companies can belong to the tire industry or any other rubber product industry, whether OEMs, or providers for specialty markets.
(See further details below about Ecotech's strategy for the Tire and Rubber Mat market segments.)